Anthropology-as-a-Service: Unlocking the Power of Automated Anthropological Insights


Imagine a future where anthropological insights are available at your fingertips, anytime and anywhere. With Anthropology-as-a-Service (AaaS), this future is closer than you think. Taking inspiration from the success of Software-as-a-Service (SaaS) models, AaaS aims to deliver automated anthropological insights by leveraging advanced AI technologies, data-driven methodologies, and the collective wisdom of the anthropological community. [...]

Anthropology-as-a-Service: Unlocking the Power of Automated Anthropological Insights2023-04-06T17:19:01+00:00

Why We Need an Anthropology-Specific Large Language Model


Introduction In a world where technology is advancing at an unprecedented pace, understanding the nuances of human language and behavior has never been more critical. The amount of data being produced globally every day is constantly increasing and it is difficult to give an exact number. In 2020, it was estimated the amount of data [...]

Why We Need an Anthropology-Specific Large Language Model2023-01-27T04:13:55+00:00

How Multimodal AI Benefits Anthropology


Introduction Anthropologists have long known that understanding human culture is a complex task that requires multiple perspectives. Imagine a world where the perspectives are not limited to just human-made observations but also include the perspective of machines, where the machine can understand the tone of voice, the facial expression, and the context of a conversation. [...]

How Multimodal AI Benefits Anthropology2023-01-27T04:13:17+00:00

Towards an Ethnographic Algorithm


Introduction With the rise of computational anthropology that uses anthropology and data science principles, new opportunities are becoming available that never were before. One of those is the potential to create what might be referred to as an ethnographic algorithm that is capable of conducting an ethnographic study like a human might. Hypothetical, yes, but [...]

Towards an Ethnographic Algorithm2023-01-21T19:53:32+00:00

What is Computational Anthropology?


Introduction Computational anthropology is an interdisciplinary field that combines the methods and theories of anthropology with computational techniques and technologies, such as data science, machine learning, and network analysis. This approach allows anthropologists to analyze large and complex data sets, extract meaningful insights, and generate new hypotheses about human behavior and social dynamics. Computational anthropology [...]

What is Computational Anthropology?2023-01-21T20:22:20+00:00

Automated Digital Ethnography: Revolutionizing Anthropological Research


Introduction Ethnography is a qualitative research method used by anthropologists to study human societies' cultural and social aspects. Traditionally, ethnographers immerse themselves in the community they are studying, conducting participant observation and interviews to gather data to understand better the community's beliefs, values, practices, and relationships. This in-depth, immersive approach offers rich and detailed insights [...]

Automated Digital Ethnography: Revolutionizing Anthropological Research2023-03-17T22:02:54+00:00

What is AI-Assisted Ethnography?


Introduction Artificial intelligence (AI) is revolutionizing the way we conduct research, and one method particularly ripe for innovation is ethnography. Ethnography is anthropology's hallmark method and has traditionally been a labor-intensive and time-consuming process of studying human cultures and society. At Azimuth Labs, we use traditional ethnography and increasingly AI-assisted ethnography to research consumers and [...]

What is AI-Assisted Ethnography?2023-03-18T15:27:01+00:00

Towards an AI Anthropology


Introduction Could there be an AI Anthropology? We are working towards this at Azimuth Labs because we believe that anthropology and data science, when combined, are more robust than either discipline individually. But how would artificial intelligence (AI) and anthropology work together? In this article, we look at AI, Anthropology and envision the future partnership [...]

Towards an AI Anthropology2023-01-21T20:21:37+00:00

The Role of Business Anthropology in Product Management: Leveraging Cultural Concepts for Success


Business anthropology is the application of anthropological theories, methods, and practices to the business world. It involves using ethnographic research and cultural analysis to gain insights into the behavior of consumers, employees, and organizations in general. Product management is the process of developing and marketing a product from inception to launch. In this blog, we [...]

The Role of Business Anthropology in Product Management: Leveraging Cultural Concepts for Success2023-03-11T16:46:32+00:00

Azimuth Labs at AAA 2018


Anthropological Thinking, Genomics & Immigration Matt Artz, the founder and principal researcher at Azimuth Labs will be presenting at the 2018 American Anthropology Association (AAA) conference in San Jose. The late-breaking gallery session is titled: Bioethics, Reunification, and Genetic Testing along the US Mexico Border: is “23and Me” the Answer?. The presentation is Thursday, November 15, 6:15 [...]

Azimuth Labs at AAA 20182018-10-27T16:50:07+00:00
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