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Discover The People

BEHIND YOUR PRODUCTS, CULTURE & STRATEGY

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WHAT WE DO

Azimuth Labs is an anthropology consulting firm offering product development, organizational culture, and corporate strategy consulting.

“Not Everything Valuable is Measurable”

DR. TRICIA WANG

HOW WE DO IT

Using mixed-methods research, including ethnography, we research the human experience and through the application of social theory, discover insights that enable your product development, organizational culture, and corporate strategy.

“Stories Are Just Data With A Soul”

DR. BRENÉ BROWN

WHO WE ARE

We are a team of anthropologists, strategists, and technologists.

MATT ARTZ, MS, MBA
MATT ARTZ, MS, MBAFounder & Principal Researcher
Matt Artz is an applied anthropologist with over a decade of experience working in user experience (UX), product development and business strategy. He has led research, design, and agile product management efforts to ship and scale web and mobile products in the enterprise and consumer space for international Fortune 500 companies as well as venture-funded startups.
LAURA NOVAKOWSKI, RN, MBA
LAURA NOVAKOWSKI, RN, MBASenior Consultant
Laura Novakowski is a certified executive coach and change and implementation facilitator. A former senior healthcare executive herself, Laura focuses on culture change and alignment at all levels of an organization. Laura’s experience includes working with communities, large healthcare systems, Fortune 500 Companies, and government agencies (e.g., Department of Defense, US Marine Corps, US Navy, and US Air Force).
CAROLINA SEVERICHE, MD
CAROLINA SEVERICHE, MDMedical Consultant
Dr. Carolina Severiche is a medical doctor with a research focus on evidence-based medicine and public health. She has conducted research on the mortality risk factors in patients with hematological neoplasms and the classification of intrinsic subtypes of breast carcinomas, and a book titled Paciente Oncológico En Cuidados. She is currently conducting research in genomics and advises on medical projects.

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