Azimuth Labs is an ethnographic and data science consulting firm that helps organizations research, design and create wining strategies.
Using anthropology and data science, we will organizations understand consumer behavior in new and nuanced ways.
Using design anthropology and human-centered design techniques, we help organizations design new products and services.
Using design strategy and management principles, we help organizations define blue ocean opportunities.
“Not Everything Valuable is Measurable”
DR. TRICIA WANG
HOW WE DO IT
Using mixed-methods research grounded in anthropology and data science, we research the human experience and, through the application of social theory, discover insights that drive the design of products and services and winning strategies.
1. LISTEN WITH EMPATHY
We listen to your business goals and problems with intent and empathy, as we seek to understand the business needs from your perspective.
2. REFRAME THE PROBLEM
We reframe your business problem from the perspective of the people who interact with your products or work in your organization.
3. CONDUCT THE RESEARCH
We openly explore the problem space using ethnographic research methods to produce a thick description of the people behind your problem.
4. DISCOVER THE THEMES
We peel back the layers in the data to discover the root causes that produce observable behaviors, patterns, and beliefs of the people.
5. SURFACE THE INSIGHTS
We use the themes to produce insights that help your business understand previously unknown unknowns or poorly understood concepts.
6. DESIGN FOR CHANGE
We translate the insights into actionable tactics that you can use to create impact and enable your product, culture, or corporate strategy.